Know What is Seo?

  What Is SEO?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

what is seo

All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to web pages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

  • 2. What Search Engines Are Looking For


Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. So how is relevancy determined?
  • Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.
  • Performance: How fast is your site and does it work properly?
  • Authority: Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that’s available?
  • User Experience: How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?



  • 3. What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage, so if you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself in the long run. Items the search engines don’t want are:
  • Keyword Stuffing: Overuse of keywords on your pages.
  • Purchased Links: Buying links will get you nowhere when it comes to SEO, so be warned.
  • Poor User Experience: Make it easy for the user to get around. Too many ads and making it too difficult for people to find the content they’re looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it’s 80 percent or higher and you have content on your website, chances are something is wrong.


Now what are the benefits of SEO

Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.



 

  • Better ROI (Return on Investment) Than Normal Ads


When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may misclick on an ad. A hit from google is much more valuable over a hit from an ad.

  • Open your business

A business that gets organic traffic is like it is open for 24 hours per day, 7 days a week. That’s the magic of the Internet and SEO. Invest time and money to get your website on top of the SERPs and gain new customers while your business is closed!

  • SEO is good for social media

A web page with high rankings will also gain more social media exposure. The relationship between SEO and social media is bi-directional. Social media popularity is good for SEO purposes and SEO brings more social media visibility. In simple words, searches are more likely to LIKE / Tweet / +1 a page when it is found in the first positions of the search engine results than a page that does not have good rankings.

  • Connect with motivated prospects

SEO is one of the few marketing strategies where your targeted audiences are actively engaged in the process of seeking information about organizations just like yours.
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