What is SEO (search engine optimization) Marketing [2019]

What is SEO

If you have seen this word "SEO" anywhere on the web and want to know about it then you're in the right place.



Let me tell you what is SEO


SEO is a part of digital marketing similar to social media marketing

SEO is only applicable to your Website/Blog

In "SEO" SE stands for search engine (Google, Yahoo, and Bing) and O stands for optimization means we have to optimize our website for Search Engines to get rank for the first page of Google, Yahoo, and Bing.

We get a huge amount of free traffic from Search Engines by Optimizing our website by SEO.



Types of SEO:


  1. On-page
  2. Off-page

Now let me break it down one by one by definition and Points:


On-Page SEO


On-page SEO means the tactics and strategies you may apply or change on the site like Domain, Site Design & Layout, Heading, Keywords, Contents, Widgets, Meta Title, Meta Description, Sitemap.xml file, Robots tags, Image Optimization, Duplicate Pages, Site speed, and internal linking.

1- Domain
It's a URL or an address of a website which we type in the search bar like (www.facebook.com) Nevertheless but in SEO we have to research before buying a domain.

Tip: To get rank fast we have to place our keyword in the domain and also the shorter the domain the better.

2- Site Design and Layout
Studies show that if your site design or layout is overlooking or unresponsive then the users will leave under 5 seconds which is a sign of bad SEO tactics.

Tip: Build simple and easy to navigate site for users whenever they come to your site they can easily navigate through all the tabs and pages. 


Recommended: Place Breadcrumb widget on your site layout.



3- Headings

Headings are one of the most important things in SEO because with heading we can tell user or search engine robots what this post or website is about.

There are 5 important heading tags:



  • H1- the most important ↓
  • H2- the second most important ↓
  • H3- the least important↓
  • H4- so on.. ↓
  • H5- so on...↓

You will have this heading tag option in any CMS (WordPress, Blogger, Wix, Weebly, and Shopify.)

Tip: include 3 to 4 headlines tags in your post and you shouldn't repeat H1, it should be placed only once which is the title of the post and H2, H3, H4 are repeatable.

If you divide your content into the different headline tags then it's a sign of good SEO and also includes your keywords in your main headline.



4- Keywords

Keywords are also a very important aspect in On-page SEO, we give direction to our content by placing right keywords. Before creating content we have to research the right keywords to target.

Always try to have two keywords primary and secondary so you can get more traffic by targeting two different keywords.

There are 2 types of keywords:
  1. Small Keywords (Includes especially around 1 to 3 words)
  2. Longtails Keywords (Have more than 3 words)


Tips:



  • Research keywords on "Google Keyword Planner Tools".
  • Choose the keyword which has good monthly search volume and also low competition
  • Now place the keyword in your content especially in the headline, article, description, URL and image ALT.


5- Content

Whatever SEO tactics you implement on your website if your content is shit you ain't gonna rank in Google or even appear in top 100 results. So content is the king of all tactics, Your content should be clean and understandable.

Tips:



  • If you're writing an article then it should be minimum 500 words.
  • Keep the density of the keyword according to the length of the content
  • Place good image that you own
  • Good videos
  • Write it beautifully

Write in a way that the user gets sticked with it also you have to keep user first then search engines.



Recommended: Use this extension Grammarly which will fix all grammar error you make while writing content. 



6- Widget
Installing or placing widget will give your website good layout style and also some users like engaging widgets.

So place few widgets not many which will increase your site loading which is not good. Engaging widgets means less Bounce rate = Good SEO.

Tips: Always use h3 or h4 heading tag for widgets title, which will give search engines a signal that it has less importance than content.


7- Meta Title

What is SEO

Meta title is a title we write for our blog post or website page title. A good title will give your SEO ranking a huge boost. 

Meta title can be 70 characters long which is the maximum limit, Search engines will truncate the word which above 70 characters.


Tips:



  • Place your keyword in the title.
  • Use LSI keywords in the title.
  • Keep your targeted keyword at beginning of the title for better ranking.
  • Use attractive words and number for better CTR.

8- Meta Description
What is SEO

The meta description is description we write for our website or post, we have to describe every point in the description for the better user and search engine understanding.

We can only write description within 160 words limit. 



It should be briefly explained and also don't put too many keywords as it will result in keyword stuffing which is a bad tactic.


Tips:



  • Place your keyword in the description
  • It should be descriptive


9- Sitemap.xml
A sitemap is a file which we create for search engines so they can index our site quickly or according to our settings.

We have to create a sitemap and then submit it to search engine through their webmaster tools. 



Tip: Disallow search pages in sitemap as well as duplicate pages. 

10- Robots Tags

Robot tags are similar to sitemap.xml file but in robot tags, there are specific tags like noindex, index, noodp, noarchive and nosnippet.

Blogger and Wordpress have its own settings for robot tags but you can also do it manually through HTML Editor.

Tip: Don't allow search robots to index widget such as archive. Put noarchive tag on the widget.

12- Image Optimization
Optimizing images will definitely boost your organic traffic as if your images appear in Google Search photos.

For that, you have to enter ALT tag for your images, as search engines robots don't understand images easily So by providing Alt tag we tell robot and crawlers about what this image is about. 

Tips:


  • Place your primary keyword in the ALT tag.
  • Optimize your image for speed from this website Optimizilla

13- Duplicate Pages
Remove duplicate pages from your website, if Google or any search engine robots detect any duplicate content they will take any page or content as a copywriter content and maybe they will shot a penalty on your site.


Duplicate content means one web page can be accessed through multiple URLs like:
  • (http://www.facebook.com) - resolves to the same page
  • (https://www.facebook.com) - resolves to the same page
  • (http://facebook.com) - resolves to the same page
Tip: Put this Canonical tag in your HTML to fix the Duplicate issue.


14- Site Speed
Everyone hates slow loading website, not only users but also search crawlers. Slow loading can increase your bounce rate which very bad for the website.

Bounce rate can be determined through user time on site but most when a users click your link from the SERP (search engine result page) and see the slow loading contents he/she will leave instantly which results in high bounce rate and Google consider it as a non-relevant site.


Not only I say it but there is study shown by Google how slow loading can affect your SEO and your earnings.  


Your site should load within 5 seconds is the maximum limit.


Tips:



  • Your website should load within 1-2 seconds to achieve a better ranking.
  • Remove useless scripts from your HTML template.
  • Reduce image size by the tool optimizilla.
  • Use Page insight tool to improve your website speed.
  • Use this responsive tag in your HTML (meta content='width=device-width, initial-scale=1 user-scalable=yes' name='viewport'/).
  • Optimize Your website for AMP.

15- Internal Linking
Linking internally is the easiest SEO tactic that you can do, and also it has a great impact on your site SERPs.

Just simply link relevant article/post in your content with the help of anchor text. Remember the link should be within your website.

This shows search engines that content have more relevancy and more room doors and search engines loves the big house of relevancy.


If your using Blogger or Wordpress there is an option called link, add your link just pasting other page URL and anchor text.


If you're not using any CMS, just do it in your HTML editor by this code "<a href="your linking page">Anchor Text</a>



Tips:
  • Include your linking post keyword within the anchor text of the link.
  • Always "dofollow" the internal link.
  • Place your anchor link on the top of the article for a big SERP boost.


Off-Page SEO

When you have finished on-page now it's the time to do off-page SEO, Off-page SEO is a lot more as compared to On-page and it is performed on other websites that's why we call it off-page.

In off-page SEO we usually have to build links with other websites.

It is necessary for every businessman whether he/she has a 5-star hotel or any kind of business have to build links with other business.

Unlike that, a webmaster should have to build links with other websites to get ranked up on a search engine.

Off-page SEO is all about link-building in other words promotion.

This includes Submitting site to search engines, Social bookmarking, Link outreach, Forums, Active social profiles or pages, Guest post, and Directory submission.


Before starting off-page points, I want to explain before building links you should know that there are two types of links in SEO that we build "Dofollow link and Nofollow link".


  • Dofollow link is a link that search engine robots consider as a trustworthy link and this definitely gonna improve your ranking.


  • On the other hand, Nofollow is a type of link which search engine robot doesn't consider as trustworthy and it is no harm to build no follow links but these links can be helpful to you in some cases, will explain you below just keep reading.



1- Submitting Site To Search Engines

Submitting your website link or sitemap to search engine will give them a notification that a new has been launched and is trying to submit their links to our search engine results.

There are many search engines but you can simply try these one's Google Webmaster, Bing Webmaster, Yandex Webmaster, and Baidu Webmaster.


2- Social Bookmarking

Social bookmarking is building links on social platforms like facebook, twitter and many!.
There are around 400 to 500 social platforms where you can make your profile and submit your web link which can be dofollow or nofollow according to there policy.

You can simply search on Google "social bookmarking sites list" and start building.



3- Link Outreach


Link Outreach is the toughest tactic for linkbuilding, In this, we Email different webmasters to place our website link to their site and It can be difficult for new SEO user.

Tip: Spy your competitor top backlinks and simply just try to get the links from the same website on which your competitor has got the backlink by just emailing the webmaster of that site.



4- Forums


Forums can build your website domain authority if properly used. Just simply find your website niche forum on Board.


Create a profile and put your link in the signature or by helping someone by providing your web link to them.




5- Active Social Profile or Page


Stay active on your profile or pages and post your web articles or content on your social profiles but don't just spam it.


By this, we build the audience and automatically your web page authority. 





6- Guest Post

Publishing your content on someone's website is called guest post and it can build your backlinks and DA & PA which is (Domain Authority & Page Authority).

Find a blog or website which relevant to your blog or website niche.

Every website has a tab or option for Guest posting you can mine here.


7- Directory Submission

Directory submission is not effective as it was in back 3 years but building links from relevant and authoritative directories can boost your position in search engine.

As I have tried and have improved my position from 110 to 25 by just getting links from relevant directories.

Simply search on Google "Directory Submission Site List" and start building but only relevant.

Tip: Don't build more than 15 backlinks a day if your site is new. This can show Google that this guy is spamming all over the internet and don't just relay on dofollow links, try to build nofollow and dofollow link equally make 70% of dofollow and 30% of nofolow.



Conclusion

By implementing these strategies you can easily rank on Google and other search engines, Somehow this post is not for beginner SEO learners but if you understand what I have written this means your an intermediate SEO optimizer.

I know I have missed a lot of points but not all are necessary because these tactics work for me and hopefully will work for you as well if you do it well.

I'm pretty sure after reading this post you will not ask anyone what is SEO (search engine optimization).

Stay updated with this post because I will be updating it weekly and If you like it please share.


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